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The Beverly Hilton was shifting their focus from leisure to business travel.
Our research led to a new strategy and positioning for the renowned property that guided everything from staff retraining to marketing.
Through rigorous strategy and consumer research, we identified a new growth path for Baggallini beyond its entrenched travel space.
We then translated the insight into new brand identity, sales materials, and more.
Shaw’s is one of the oldest continuously operated supermarkets in the United States with New England roots that were firmly planted in 1860, when George C. A few years later, another native New Englander, Maynard A.
Davis, opened his first ‘Public Markets’ in Brockton and New Bedford Massachusetts.
Together, these two men sowed the seeds that would one day become Shaw’s Supermarkets, Inc.